This is the tooth past that I most often buy for myself and my husband. I like that it is whitening my teeth while I brush. I also like the taste.

This toothpaste works pretty well. The taste isn't bad and it makes my breath feels fresh after. I don't notice any difference in the whitening of my teeth though. Overall, this product is above average but it doesn't really stand out in my mind.

Colgate Total Whitening Gel leaves a great minty clean feel after brushing. I like the way it really freshens the breath. It's quite effective at removing plaque and surface stains that are a result of coffee and/or tea.

I prefer the gel over the paste because it's smooth and non-chalky.

The price is good -- I can usually find it on sale and use a manufacturer's coupon, so I get a really good deal.