I like that it is a whitening toothpaste but....

I like that it is a whitening toothpaste but I rather maybe have a better taste on my tongue. It totally did the job of making my mouth and teeth feeling clean!

Awesome

I feel my teeth is thoroughly clean and refreshed. I don’t notice whitening of my teeth but no further discoloring of it. The gel texture doesn’t feel harsh and no sensitivity noted with brushing.

Great value

If you’re looking for a classic, mint toothpaste that does it all, this is the one. The thing that stands out about this more than anything else, is that it has the classic blue toothpaste with white stripes and a regular minty taste to go along with it. No aftertaste, no weird taste, just simple fresh minty taste.

In terms of whitening, I didn’t notice a massive difference, but having previously used the Smart White, which really whitened my teeth, my teeth were pretty much at max whiteness. This did maintain them. I have sensitive teeth and only had one twinge of sensitivity while using this, so I feel like it isn’t as good for severe sensitivity as my sensitive specific toothpaste, but I’d recommend it to normal folks.

The soft tube is easy to squeeze out and get every drop of toothpaste.

3 tubes for this price (7.97 at time of writing) is great value!

Good

I would buy this product again, doesn't stain clothes or leave marks. The smell is also quite nice. I have allergies and this product works for me, no problems.

I like the smell, taste and color. It's gentle on my gums and there's a clean feeling.

I love this product and it is the only one I use. Cleans and makes my teeth feel fresh.

This product is really good. It cleans my teeth really well, however i did not notice that it whitened my teeth.

Colgate Total Whitening Gel leaves a great minty clean feel after brushing. I like the way it really freshens the breath. It's quite effective at removing plaque and surface stains that are a result of coffee and/or tea.

I prefer the gel over the paste because it's smooth and non-chalky.

The price is good -- I can usually find it on sale and use a manufacturer's coupon, so I get a really good deal.