Cleans my teeth, freshens my breath and I notice an improvement in the whiteness of my teeth when I use it, but I find after a week or so of using it my teeth get a bit sensitive and I have to go back to my regular toothpaste (which is still Crest). So I just use it once in awhile when I feel like my teeth need it.

I started using this toothpaste when I found it in a two pack for really cheap. I am now addicted. I smoke so I tried alot of toothpastes to get my smile white. This worked great and my smile is white again.

really works! great product and i would recommend it to anyone looking for a whiter smile

Works Great! Takes surface stains off quickly, I recommend this product.

the best toothpaste I ever bought. will never go back again to any other. works like it says

I tried this product and find it cleans and whiten the teeth very nicely, will buy again

I've also bought crest for years buy haven't tried this one yet but it on my list to get & try this week

This is my favorite tooth paste. I am a big fan of the "clean-feeling" so i was very happy when this lasted hours, even after my morning tea. Probably the only tooth paste that dramatically whitens your teeth without the weird flavor or temperature sensitivity. Very happy with this product and recommend it to all my chicks.

I have braces and this still manages to keep my teeth sparkling white!! Also has a minty after taste unlike most whiteners that leave your mouth tasting like you ate a spoonful of baking soda!

it hides the ytellowing and shows the whitening