Crest Complete Care is a good brand, but in mo way does it compare to today's dental products. Crest was a product I grew up using, but not anymore. There are so many great products out there that offer some great benefits, Crest just doesn't seem to even be in the same league anymore. I stopped using this brand several years ago, and I will never use this again. There are just to many other options with better results out there in today's market. This one just isn't for me or my family.