Would recommend this product again

I absolutely love this product and brand. Lush is great for making cruelty free products. This product helped add colour to my hair while toning out the yellow and the scent is wonderful.

Great purple shampoo!

LUSH's Daddy-O purple shampoo has been in my bathroom for years. It works to take most brassy tones out of blond hair. This product isn't my favourite shampoo in terms of effectiveness, it is my favourite in terms of ethical values. LUSH is vegan and cruelty-free and I will always love what they stand for. Their prices are sometimes much too high, but you do pay for the ethical and moral rights that the company works by.

Smells divine

The shampoo smells incredible, and the scent lingers for about 2 full days. Unfortunately, it doesn't really do what it claims to do on my hair. I find it doesn't get rid of the brassiness on my bleached hair as much as I would like it to, and it leaves my hair really dry, so plenty of conditioner after is a must.

works great!

Lush's Daddy O shampoo is great for blondes! I used this on my color treated blonde hair to get rid of any brassiness or discoloration.. It is a little more expensive than drug store shampoos with the purple toner, but I love how Lush focuses on quality and ingredients vs quantity.

Smells amazing!

The price of this product is definitely up there, but I really enjoy it. I can't say it does anything different from other purple shampoos in terms of brightening/maintaining my blonde hair, but a huge plus to this is that it smells a million times better than other purple shampoo! I personally have dyed medium ash blonde hair, but I lend it to a friend with platinum blonde hair and I could see a noticable difference in just one wash.

This shampoo smells absolutely wonderful, but is super expensive. It left my hair feeling amazing and wonderfully scented, but this isnt a product that I could consistently afford.

I LOVE the smell of this shampoo.It smells likes violets and the smell lingers in your hair.It is best suited for hair that is grey or blonde if you want to tone your hair and make it healthier and brighter.An infusion of lemons,seaweed, violet leaf, rose and bergamot oils.Its this bright purple color that is just so striking.I would recommend not to use it ever day!I made that mistake and got a few strands that turned a light purple.I actually liked it and got compliments about the streaks and where did I get them done lol.However that may not work for everyone.But it will give you hair such shine,volume and helps correct that brassy tones on blonde hair.A very unique lush product!