Has a lot of staying power without it being complicated

This is definitely my go-to eyeliner. I use it everyday, or at least any day that I am wearing make up. It is not waterproof which it a plus for me, especially when trying to remove it. That doesn't mean that it doesn't last. I can apply it early in the morning and it will last me the entire day without having to reapply. The applicator is somewhat of a stiff yet flexible sponge shaped into a point which makes it super easy to follow the curves of your eyelid and then do whatever style of 'wing' you want at the outside corner of your eye. The liquid itself seems to be the perfect consistency; not too watery, and not too sticky, clumpy, or goopy. Also, the colour is so bold, not saturated at all, so one swipe does the job perfectly. The price is a little more than I would like to pay for a small tube of liquid liner, so I just stock up whenever I see it on sale. ;)

Love how this goes on and stays on. No running or smearing.

i hate an eyeliner that doesnt do a fine line on my lower eye lid, i dont like the look of deep thick lines on my under eye lids. this is so thin that it is barely noticeable that i am even wearing any on the bottom. i use a different brand for a thicker line on my top lid, but if you want just a thin line this is definately the one to use.

Out of all 25 liquid eye liners I have tried I love this one the most .
It doesn't chip
It stays all day
Best eye liner ever

This is my go to eyeliner. I use IT EVERYDAY, and love the price and quality! Great choice for a cheaper eyeliner you can use all the time!

Love the highlighting this liner gives to my eyes; makes them really pop. Lasts all day with no smudges.

love the new liner,blackest black,made the lines so thin and stands out above all eyeliner. my favorite line yet. deffently eill use it everyday and purchase again once i run out. if your looking for the perfect statement this is it

love the new liner,blackest black,made the lines so thin and stands out above all eyeliner. my favorite line yet. deffently eill use it everyday and purchase again once i run out. if your looking for the perfect statement this is it

Sharp color but the tip was hard to use. Good price