I was so excited when I had messaged Maybelline New York and they said they were coming out with a Brights palette. The moment I saw it at Walmart I bought it! Only $12.97 for 12 pretty colors. What an awesome deal. I find it has good staying power and does not crease. I use it with a primer and it stays on all day. So easy to blend. Love love love it! I love color and am so happy to find such a great pallet.