If your platinum you should already be using this product

This is the healthiest most potent purple shampoo that I trust and use ... I am a white platinum hair girl and will never stop using this product ... Absolutely the best of used and no need to worry about dry hair !

Milkshake silver shampoo

Not a fan!!
Used this for a couple weeks as my stylist was out of town so couldn't get my regular brand

Best purple shampoo

I’ve tried numerous different purple shampoos but this one is far more effective than any of the other ones I’ve tried. I can’t even leave this one in without the purple tinge in my hair so I just quickly wash and rinse with excellent results!

Game changer for blondes

I bought this at a salon and use this every other time I wash my hair. The longer you leave it on, the less brassy your blonde hair will be. An absolute game changer girls! I cannot go without this product. Go buy it! Salons only

Excellent for blonde hair!

This shampoo is a dream come true for blonde/silver hair! Unlike other purple shampoos this one has great pigment and almost acts as a toner when it comes to yellow/golden tones coming through blonde/silver hair! It has a higher price tag than other professional purple shampoos but it is totally worth it as you don't have to use it as often or use as much product. The only purple shampoo I will use!

I will continue to use this on my platinum locks.

Love this shampoo. Smells great. Doesn't dry out my hair. Super purple which is great for combatting brassiness. Only issue I have is that they don't have a conditioner.

I have very fine hair which does not keep blonde very well, leaving it brassy and yellow. After using this product my hair is much brighter and feels great too.

Coloured my hair a greyish blonde a few months ago and was recommended this shampoo by the salon. It smells amazing and keeps the colour nice and blonde. I only use it once or twice a week. A little pricey but because you don't use it everyday it lasts a long time ! I've had mine for almost 5 months

I have milkshake purple shampoo and I love it! You could tell it was going to be effective the second I opened the bottle - had a very dark purple colour to it! The smell is amazing and it goes on easy. Unlike most other purple shampoos, it lathers nice in your hair. For it to be more effective, you must keep it in your hair for several minutes then wash it out.

The best purple shampoo in the market. It definitely takes out all the brass in blonde coloured hair. I have tried a lot of different kind of purple shampoo and this is my favorite. My natural hair colour is black so it has taken some time for my hair to be dyed blonder but the milkshake shampoo definitely keeps it looking blonde and not brassy and yellow. its a bit pricey and usually sold out but if you can find it definitely get it to try! It also smells really good not like chemicals.