Popchips is not fried, nor baked. Popchips makers simply take the finest ingredients, add a little heat and pressure, and pop! It's a chip. These chips have less than half the fat of fried chips, no trans fat, low in saturated fat, fewer calories, and kosher. There is a wide variety of flavors including Original, Barbeque, Sour cream & onion, Cheddar, Sea Salt & Vinegar, Salt & Pepper, and Parmesan Garlic. For more information, go to http://www.popchips.com/