I always passed these at the supermarket wondering what they might actually taste like and yesterday I finally purchased them. It tastes just as any corn tortilla chip would taste. It does not have any different or unusual taste and although it is whole wheat, it does not taste different in that aspect as well. I would purchase these if they were on sale, however, to me they are just any ordinary tortilla chip and nothing really makes them stand out to me. There is no reason why I would pick these over any regular tortilla chip as they taste the same.