Like it, may not buy it again.

It’s very milky, you have to give it a good shake before you use it, but you don’t need much to get a good lather. I love the smell of it, and when you follow it with the conditioner your hair is super smooth. But, without the conditioner, I feel like my hair is dry, poofy, and frizzy. I like it enough that I will be giving the other shampoos in the brand a go.

Omg I absolutely love this shampoo! I recently bought it at Walgreens for a buy 2 get 1 free and I had second thoughts if I should purchase it but I am so happy that I got it. The smell is different but I enjoy it and the lather is just amazing. You will not go wrong with this shampoo!

I have very dry, damaged hair. I love this shampoo because of the shine it adds to my dull hair. It also improves the texture and smells great. Well worth the price.

About this shampoo:The first thing I noticed of the bat was the consistency.Wasn't too runny,wan't too thick-a very nice medium.This is of some importance to me because not does the right texture/consistency for each ideal enhance to the experience of using a product;but I feel it is cleansing enough without any overwhelmingly thick suds getting in the way of me really massaging the shampoo into my roots getting rid of that build up and other unwantables.
(2)The smells is pretty genuine(like actual shea butter with nothing added).Not the best scent(like that chemically floral or tropical scent)but it's not that bad at all.
(3)It did everything that is said it would.My hair was clean but not stripped -I was even able to easily detangle my very curly/coily,dense hair!(With and without a comb /before and after rinsing it out ;)The moisture indeed felt retained.
(4)The price is good for what you get.It's not the biggest shampoo but trust me you do not need to use a whole lot(it foams and spreads veryy easily.)I'm usually pretty frugal/cheap but for natural ingredients and all the other features/benefits I would regularly repurchase.
If you have fine hair,this may or may not be too heavy for ya,so use discretion.