"White chocolate enriched with 980 mg magnesium oxide and 400 mg valerian to encourage restful sleep." Chocolate Plus, a line of chocolate bars sold by Smart Confections that was launched in Canada last year and sold exclusively by Shoppers Drug Mart and Pharmaprix, is marketed as a natural health product infused with flavonoids, calcium, probiotics and multivitamins. The Sweet Dreams bar is advertised as "white chocolate and toffee".
Directions: Adults: 1 bar as needed
THE REAL SCOOP
The Sweet Dreams edition is one of many flavours of the Chocolate Plus family that is marketed as a "wellness" product at Shoppers Drug Mart. That all said, it is sold in the confectionery aisle of the drugstore and worse still, the medicinal and nutritional values of the bar are not listed! (300 calories per 50 g bar)
On a lark and craving chocolate, I grabbed this bar at the local Shoppers Drug Mart as something new to try. The look of the packaging is pretty, however, the bar itself is rather chemical-tasting and not really a chocolate-y treat. Moreover, it's important to note that although the company makes health claims about its chocolate bars, it hasn't yet received Health Canada approval.
Truth be told, it looks and feels like a ploy to capture consumer interest in chocolate by implying that it has healthful properties, when the additional calcium or medicinal properties are negligible. In my mind, this crosses the boundary of artful spin into the territory of questionable marketing. The greatest sin for the product though, is that it doesn't taste good! It's chalky and not flavoured well, which deprives me personally of the greatest joy in guilty indulgences: the thrill of tasting something good.
In my mind, something that tacks on the calories/fat/cholesterol without proven health benefits and doesn't taste good is definitely not worth the investment.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.