I have this in Red Potion, I expected it to be a lot more runny than it is, and was pleasantly surprised :).
The pigmentation is awesome, and the color stays for awhile (not as long as other products).

I received this item in an Ipsy Glam Bag. First off... a little bit goes a LONG way! When I first got this product I was nervous because it was a very dark purplish / red looking in the bottle (I got Red Potion). When I applied it it turned out to be more pink. You really don't need much to get a bold colour which is great. It stays on pretty good throughout the day, I only needed a few touchups.

Great lip product, not quite a stain, not quite a gloss or lipstick.
Looks great! lasts a long time!
Thumbs up!!

I got the shade "red potion" in my Ipsy bag, and I love it.

I use a brush to apply it lightly, and it gives off a red lip.

Apparently they are similar to lip tar, and they are really cheap for only $3.99 each.

The pigmentation is great!

Got one of these in my Ipsy bag this month - goes on very smooth and long lasting, especially considering how inexpensive they are!

I received this in my November 2014 Ipsy bag and I love it. I have used it everyday since I got it. It's a little tricky to figure out how to apply it (you can use a brush, your finger, or the the applicator end). The colour is intense and lasts a long time. Even when it rubs off, it leaves an even stain on your lips to look natural instead of noticeably smudging in some places. A little goes a long way with this product so this will last me a long time! I love it and might even get some more shades!

I just got this in red potion in my Ipsy bag, and it is great.
It has great pigmentation, and it stains your lips so the colour doesn't wear off immediately.
Theres a huge selection of colours, and the price is great!