I just bought a few of the John Frieda products, the hair dryer, straightener, curling iron, and the 1 1/2" shaping brush. Love the look and quality of all of them, however, they put the buttons to change the heat, and the high/low settings right where you need to hold it. So when you dry your hair the settings are constantly changing. I found this very frustrating with the hair dryer, as well as the straightener. I haven't used the other two yet but I'm sure its same thing. Even though I got them all for half price, I may just return the other two items now and save the frustration. Too bad as I love everything else about the products.

I was a little skeptical about this dryer. I went to the press launch and of course they're going to say it's amazing, but after using it for a few weeks now, I have to say it kind of is. The price is $70, which is really reasonable considering all the bells and whistles, the smart design and performance. First of all bells and whistles: it comes with three nozzle attachments. A diffuser for when you want curls, and then two concentrators (one for thick, course hair that needs a strong stream of air and one that allows air to escape out the sides so the stream isn't as strong and won't create a mess in fine, flyaway-prone hair). Second, the smart design: the settings are easy to reach and the cold air blaster is a button that stays on (no having to hold it down as you try and blow dry at the same time), the filter at the back opens so you can clean easily (do this ladies! it makes your dryer perform better). Thirdly, performance, and this one is the most important. It releases ions onto the hair (this is essential in a blow dryer that targets frizz and makes hair smooth) so it's shinier and the cuticle is smoother; it gets hot fast and when you switch to cold it actually is cold and not just recycled bathroom air that won't seal the shaft, and I really like that it has a strong flow of air for faster drying.

As this is a high performance product you may notice it's heavier than other drugstore blow dryers, but that's just cause it has a good solid engine in it. Still it's not as heavy as the ones I have paid $200 for.