LA Splash has three ranges of matte liquid lipsticks: Lip Couture, Smitten Liptint (with Harry Potter shade names), and Studioshine Lip Lustre (with Disney princess shade names.) From what I can tell, each range is quite similar, all having a long-wearing matte formula. The shades I chose are from the Lip Couture and Smitten Liptint Mousse collections. Both formulas are quite similar, but the Smitten Liptinit Mousse is a bit thicker and more mousse like, while the Lip Couture has a thinner texture.
I was quite impressed with how pigmented the shades are- one pass and you're pretty much good to go! Plus, the matte formula is so easy to wear. The finish is completely matte, transfer and smudge-proof for hours (think all day) and doesn't dry out your lips. The formula doesn't add moisture, but doesn't leave you with sandpaper lips either. Application is quite easy, as the tubes have a slanted, doe foot applicator that works well to line lips and fill them in neatly. I love the shade section and will for sure be adding a few more to my collection!
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.