The packaging is just like your typical tampon box. Nothing fancy but it gets the job done. I liked the size of the tampon itself though, the outside wrapper of each individual tampon is about the size of a long sugar package. It's discreet and easy to put in your purse or even your pocket if your in a hurry. Once you open the tampon, you need to pull the plunger part until the applicator is fully elongated and prepped. The applicator is no problem going in, but I found the tampon itself very dry and even on a heavy flow day it almost had a sticking feeling when being inserted. It also seemed to hurt once it was fully inserted in an aching way.(not something I have experienced with other tampons) I found that unless you triple check to make sure that you get the "Click" right at the end of pushing the applicator all the way in, the tampon will stick to the applicator and come out when you take out the applicator. There have been plenty of wasted tampons because they have this tendency. Overall they do the trick in a pinch if you have nothing else left, just make sure you have more than one in case you need to try insertion multiple times. The only redeeming quality of this product in my opinion is the price. I paid $3 (and some change) for 20 tampons at my local drug store.