What I like about this is the taste, most of all. It's a very fruity scent that actually tastes as good as it smells on the lips. It provides moisturising relief for the chapped or sunburned lips. What I'm not crazy about is how thick it applies and how fast it wears off. It's a much softer formula than other Blistex problems, you can easily apply way too much and have a really thick layer on your mouth.