Good Stuff!

I find this brand to be a bit pricier than my usual, but I do notice the difference when I use it - feels a bit richer than my usual cheap stuff and does make me want to use it again.

Good value

I have been using this hair dye for over two years and i’m very satisfied. The value is good and it covers grey hair pretty well.
Love the protective pre treatment that comes in the box.

As a oler women i have trouble finding 100% grey hair coverage. This products does a great job for my stubbern hair. It leaves my hair soft

I tried the medium golden brown. Colour is darker than I'd have liked, but not bad.. Application was simple & product didn't drip everywhere, But I found the fumes from it were very strong.. made my eyes burn & my asthma act up :(
Colour looks quite natural & my hair is soft.. but I noticed it dried out my ends too.
Depending on how long the colour lasts, I'd probably buy it again if I can find a slightly lighter colour.

Leaves the hair still soft, although i would leave it on longer than the recommended time, if you have stuborn grey like I do. Its almost true to its color on the box. I am 90% grey so it's a bit lighter than what i would of liked, but it did cover the grey. I think next time i will go a shade darker.

Wow! This is the product I prefer. Stay longer than other even if you washed frequently your hair.