I rec'd this product as a thanky you for promotional reasons. I got one for myself and one for my 17 yr old dtr, who dyes her hair BLACK. Dyeing your own hair is SUCH a chore, and doing black, ugh. Having to use a color brush to brush the dye on ALL the roots, then doing the rest of the hair, with dye getting all over the place at times. Well, not with Clairol's Nice'n Easy Color Blend Foam. NOPE! All you do you is mix it, and pump it on, rub it in...make sure to get your roots, but it's super duper easy. Then wait 25 min. and rinse...that's it. What use to take 2 hours for my 17 yr old dtr with med. long hair, only took 30 min. total...AND, she did it herself! I didn't have to do it for her, she was able to completely do the process herself and get full coverage. Afterwards, it was great color, she missed one small spot underneath, but it was the easiest thing in the world...I'm sold! Will DEFinitely buy more!

Great product. I received a free sample of this product and was anxious to see how easy it would be to apply. I was very much impressed with the ease of applying the dye to my hair with little fuss. This product is convenient since the foam makes it possible for you to dye your hair by yourself with little worries about making a mess.

As for the commercial, I have to disagree that it only takes 3 shakes for the foam to be ready. LOL.

I hope they will add more auburn's to their selection since they currently have only one option.

I recommend this product to everyone who is interested in colouring their hair.

This was one of the easiest hair color products I've used and I've been coloring for 30 years. Usually I have to have DH help, or one of my daughters but this was...well, Nice'n Easy! The color was great and the money back guarantee was a great confidence booster!

This was not as easy to use as I expected for the main reason of the application bottle being a squeeze dispenser and not pump. At times it was very hard to squeeze to get a nice amount of foam. I'd rather risk drips then be fighting to get any dye onto my hair!