I have extremely oily/shiny skin and this primer reduces shine, helps my makeup stick, and lasts all day! I've tried more expensive primers and I can honestly say this one is easily as good as other, higher-end products. It's low-cost, effective, and I can't live without it. I would definitely recommend this product to anyone! (I even asked for this for Christmas, it makes a great stocking stuffer!) If you want velvet-smooth, matte skin, this is definitely the product for you!