Ivory Snow is the ONLY detergent that we use for our kids' clothing. They have had reactions to other laundry detergents that are supposed to be hypoallergenic, but never any reaction to Ivory Snow. It is great at getting stains out too!

i like this product. I bought it because it was on sale and I needed more baby washing detergent.

The only thing I have to critique is the smell. I expected no smell as it is marketed for babies and presumably should be sensitive to an infants enhanced senses and potential adverse reactions to the detergent.

I love this detergent. It smells heavenly. I used to buy it for myself before I had a family. But now it's not really appropriate. I love it and reccomended it.

this works the best to soften and leave cloths smelling great. mild and gentle on sensitive skin.

By far the bed baby laundry soap on the market. It leaves clothes soft, has a great scent and has never given my kids a rash or reaction.

The best baby laundry soap out there. Leaves clothes smelling amazing and so soft.

Smells like baby powder and stays for more than a month!
Does not seem to takeout stain as effectively though.
However, that proves that the detergent isn't too strong - which is good for my baby.
I pre-treat tough stains and use the ivory snow detergent to wash.

A very gentle detergent to wash babies clothes. It removes most stains and leaves clothes smelling fresh. It is a bit pricey compared to other detergents though.

I use this for my sons clothes and it gets rid of most stains and leaves his clothes supersoft. It is pricey though, get n sale or at Costco.

This detergent is great for baby's clothes! Smells great and is gentle on the clothing! Is a bit pricy but I think it's worth it.