Love the scent! And it does a good job at cleaning clothes

i absolutely love this product. it's very gentle on the clothes and very delicate so it won't harm the baby. none of my kids ever had a reaction to it.

Love it ! It has an amazing smell, my baby's clothes comes out soft and smells really good. Have used it since he was born and I will continue to use it. You don't need much of it, which makes it last longer. It is the only baby soap that I actually like the smell of. I am considering switching my laundry soap too.

Ivory Snow Baby Detergent is a classic in our household. Nothing compares to it gentle cleaning and softness. Hypoallergenic on babies skin. We won't use any other detergent for our babies laundry.

LOVE! After researching a few brands of baby detergent, I settled on this and don't regret it. Great scent, gentle on the clothes, no harsh chemicals. I even wash some of my clothing with it!

This is the one Im using for my daughters clothes, very nice and gentle scent. She never had any reactions to it. Its very affordable and on top of that you can always get some discount coupons for this product.

I always loved Ivory snow baby detergent .use it wash my son clothes years ago .been still buying it to wash some of my own clothing .love washing out my blouses or t shirts in ivory snow .when you wear them after it smells so awesome .you feel like baby all over again .

Ivory Snow is an excellent product for washing little one's clothes in. I had a great experience with it. It is a bit on the pricier side, but it's so much better than Purex!

i used this for my lil one. smells great and he didnt have no reaction to it. but i think its very over priced.

Ivory snow makes my son's clothes smell so good. It is sensitive enough for his skin.