This product has a very nice smell compared to tradional colouring products. It has an easy application that doesn't drip. Medium coverage.

I usually buy hair dye when it is on sale and I was given the opportunity to try their foam hair dye and was super impressed with their product. Now when it's time to dye my hair I don't bother looking for a sale I go straight to the John Freida Hair foam. LOVE IT. Well worth buying, good thing I only dye my hair a few times a year because It is a little pricey.

I got it as a sample through facebook and i am hooked,it really lives up to the promise and gives salon quality results, it has left my hair shiny and pretty

I always color my own hair but usually need 2 boxes of color. With this product, it felt like I had way more than enough. It covered well with no spots showing through. The color was really shiny and healthy looking. I love that it comes with sooo much conditioner!

I absolutely love this product.

The foam is a much easier way to dye your hair. I love how it's simple to mix, and simply to apply. It's less messy than the other types of hair colour. It covered my hair nicely, as I usually have an issue with that!

I would recommend this hair colour to anyone. It's fabulous!

I dye my hair regularly and I had a free product coupon for this item. I found their colour selection very lacking, the options are pretty much blonde or various browns, with a few auburns thrown in their. I chose a deep cherry brown, I was sceptical about only getting one box, because I have always needed 2 boxes, but based on some other reviews I decided to chance it. I have to say, I absolutely love how mess free the foam colour is, the one box covered my shoulder length thick hair. I don't love the application of the foam, throughout the entire process of application its not really easy to tell if your hair sections are fully saturated, like with regular dye. Ultimately it took half the time to use the foam as it would have a regular, drippy cream colour. At $12.99 a box its about the same price point to dye my hair with the John Freida foam as it would be to get 2 boxes of my usual Garnier colour which has a ton of more options. I would use this dye again if I was looking for something quicker and easier, but if I wanted a colour they don't offer I would definately stick with my regular brand.

I've received this product for free to try.

I can't say i'm a big fan of the mousse. Yes it's less messy but it just feels like it's not applied correctly. I like the end result though.

Nice color and no streak...will try again

For the first time I was able to get great coverage and no spillage, all on my own. I followed the directions exactly, and watched the video on their site. Since Ive never used the product, I wanted to be safe not sorry. It was easy to use, covered my greys (what little I have..lol) and was an easy clean up. I wish it was a little cheaper $14.99SDM. But it truly was worth it. I have recommended it to friends since :)

First time ever using the colour foam! Wasn't sure about the foam it really didn't look like it was all over my hair but after the 30 mins washed it out and it looks good . Oh and it smells great. My hair was uneven before I dyed it but now it looks great. I only had to use one box and it did my whole head. First time ever. I will be using it again for sure!!

For a foam hair color this one is by far the best out of all of them. It was easy to use and less messy than other hair colors. I would defiantly recommend to others :)