I colour my hair frequently and was looking for a product that would help make my dry winter hair feel smoother and look shinier. L'Oreal has a new line of demi-permanent colour designed to do just that, and I can say that I was really pleased with the results. The dye smelled nice and went on easily. The only downside is that the box contains the "sealed to the paper" flat gloves and not the nice stretchy gloves that come in their more expensive lines (ex: Féria). The conditioner (with royal jelly no less) made my hair feel incredibly soft.

To top all of this off, I was complimented on my colour (by complete strangers and family alike) constantly. It has faded a bit now from its original mid-auburn (6R) but didn't go to a gross pink or ruddy shade as some others tend to do. Another week or so and I'll be back to buy more for a touch-up!
It's geared toward first-time hair colourers, but if you already colour and need some bounce back after a rough winter like I did, treat yourself to this one!

As one of the first 80 women in Canada to try Loreal Paris's new Healthy Look Creme Gloss Color I am astound to say that I am definitely in-like with this product. I usually switch among Loreal Paris's Preference & Loreal Paris's Feria but after attending the Healthy Gloss & Glamour Soiree I will definitely be sticking with their newest edition. The product promises to be Ammonia free, lasts 28 shampoo's and will get the natural looking color you want in 10 minutes flat. When buying hair dye there are several things that I look for. Regardless of the cost, if its effective than you've got my vote. I expect excellent natural colors, the result of a healthy Gloss & Glow, Easy application, meaning the scent is not strong and of course a wonderful conditioner that will leave me wanting more. Loreal Paris Healthy Look Creme Gloss is the first at home hair color with a conditioner formulated with Royal Jelly also known as "bee's milk". The Royal Jelly benefits are to have fuller more radiating healthy looking locks. I am sold by this conditioner alone because after a week my hair now feels healthier than ever and it smells like heaven! Thank Goodness Loreal has supplied me with two more boxes of color because I am hooked~