I have used almost every red shade from this brand and loved it. But man has it ever been difficult to get the red out. I've since stripped my hair, had it professionally died, and went back to box.

My go to for the winter was Vidal Sassoon lilac in 5VR. I thought it was a bit too dark, and Feria was on sale (50% off!!) at the drug store recently. Lo and behold - they also had a violet shade I had not tried before. Back to purple it was. Again. V48 is pretty red in my hair, but I like the shade. I also think it's more vibrant than other brands which is what brings me back to Feria. My hair was pretty dark to begin with, but the colour is still super vibrant and covers my greys :)

For a box colour, L'Oreal is the only one I keep going back to. I love the Feria line for reds and rich browns, which are the two shades I bounce between (I'm naturally a dirty blonde, originally very light blonde; I just look better with darker tones). They are so faceted and beautiful. I have been the colour of the photo someone uploaded so many times. I always get compliments, and the fade out always looks natural on me. It softens to a coppery auburn that people often mistake for natural on me. Love.

I ONLY use L'Oreal at home hair colours. They are the only brand that consistently deliver for me. The price point is good, the selection is amazing (especially in my two preferred colours; brunettes and reds) and I can always do my whole head with one box. This is really saying something as I have really thick hair, and it reaches my lower back. I love the Feria line for reds, because they are always beautifully pigmented and the highlights just add dimension and shine every time. This is my superhero product. I have probably tried every single shade of red L'Oreal makes and will continue to use L'Oreal alone as long as I colour my own hair.

LOVE the look and feel of my hair after using this. The colour is amazing - and the highlights make all the difference. Easy to use with a salon look after.

Great product if you are planning on dying your hair yourself. I just used it a few weeks ago and really liked the result.

I've been using Feria hair dyes for years upon years !! I dye my hair red and I like to lean between a natural and an unnatural red head ;) .... I find the feria dyes the best as the provide me with the most vivid reds out there !! Even my stylists love my hair colouring and swear it was a salon dye ;)

I never use anything but Feria. The red lasts the longest in my hair and comes out so prefect. The cost is ok but it works very well. Comes with an extra tube of conditioner for softness and colour. That last forvever too. Great brand LOVE IT!!!!

I love the Feria line of haircolor, my hair always looks good.

The only thing I have issue with is the limited range of colors, but even then the colors that are offered are pretty nice.

I never have issues with fading.

leaves my hair with beautiful long lasting shine, long lasting color, does a great job at
covering grey

This is the only hair colour that actually covers all my super stubborn greys. Leaves my hair in better condition after i colour. Doesn't Fade. People always tell me after I use L'Oreal that i could be a hair model! :) Love It!!!! :)