I bought this color at the dollar store so it was excellent value. I did find it faded quickly but the faded color was pretty so its ok with me. A bit messy to apply but you get what you pay for! see my full review on youtube at this link: https://youtu.be/A17mrcp3CsY

Colour came out great but after I washed it out my hair felt dry and dead.

I used this hair dye yesterday in hopes to lighten my hair a little. I chose a medium brown and not only did I find the dye runny but it ended up giving me red tones in my hair and does not resemble even remotely the color that the box said it would be. I have brown hair to begin with and just wanted to freshen up my color for summer but not happy with the new red coppery tones to my hair. I did love that the smell of the dye was not nearly as intense as most hair color kits so that was a bonus at least. Also due to it being so runny, it was hard to get the dye to stay in one spot without running and in the end barely had enough dye to do my whole head and my hair is only shoulder length. If you're looking for something with a less intense smell and quick convenience,then this is a decent buy however I was not fully satisfied with the end results.

Just dyed my hair using this product. Was very easy to do and the colour is awesome. I went burgandy and will definately use this dye again in the future. I definately recommend this hair dye to all my friends

I just used this color again (for the third time). It is so easy to apply and the resulting color is fantastic! It covers the grey perfectly and I love the overall coverage. My hair looks wonderful afterwards and is so soft and silky. Love it!!!

I just tried this for the first time. I was thrilled to see how well it worked. It really covered the grey and blended nicely with my existing color. The non - ammonia formula was gentle and the smell wasn't nearly as bad as some other products.
I love the feel of my hair after using the conditioner.