Just average

This lip gel is average for a drug store brand, the color selection is nice but it goes on sticky, a lot of transfer, and the glossy effect doesn't last long.

Works amazing! Worth the money

Bought, used, and fell in love. Have bought many times. Works amazing as a lip moisturizer also! If your looking for more of a natural lip color I would reccomend shade 700 HD sand. The only downside is that it does have a bit of a stickiness to it, so definitely where your hair up as your wearing it.

They're Alright

I bought two colours of these after EmilyNoel talked about them on youtube. I actually really like them! I was kind of sad when these replaced the Lip Butters, but they are actually very similar: good pigmentation, last a decent amount of time, comfortable and affordable.

I bought the shade Sand because I was expecting to see a light brown sandy colour...which it's a decent shade it doesn't look at all like it does in pictures. It has waaaaay more pink/mauve in it. It is also NOT shiny at all either. It's a pretty flat colour on my lips. This has no staying power, it didn't even last 30 minutes. You really do not get much product in the tube so with needing to reapply all the time, it won't last very long. For a "gel" this is extremely drying. My lips were just begging for moisture when I got home.
I had high hopes for this because of so many people raving about it, but I definitely wouldn't buy another one.