It costs $9.99 for 12 oz. which is good for a natural product.The scent is reeaallly(screams tropical coconut with the tiniest essence of strawberry) strong-don't put it too close to your nose and that'll do.Cleans well without stripping.I was able to finger detangle my very thick/dense,curly-coily hair while the shampoo was still in->nice!Very moisturizing for a shampoo but gets the oil and gunk away so this could even work for those with oily hair(but those with very oily hair,go for somethin with tea tree oil instead of this.)I give it a thumbs up