I got a deluxe sample of this in one of my Luxe Boxes, and at first it wasn't too bad, but the more I used it the less I liked it.
First, it most defiantly does not double lashes. It lengthens okay but doesn't provide quite enough volume for my liking. I do like the style of the brush though; it's a conical wire brush and it does reach pretty much every lash. Overall, not the best choice mascara for me. Oh, and it ran really easily. Just the bit of tearing from yawning and it would smudge. Not so cute.

This mascara has a relatively wet formula. I find that with my thin lashes, it didn't really do anything. With a few coats it makes my lashes noticeably better but it never holds a curl with no more than a coat. The brush is huge yet its not a problem for me. I would not recommend it especially for the price. With one coat though, it gives me natural looking lashes that are acceptable. I noticed smudging in the summer heat but it was never anything too bad. It comes off quite easily with makeup remover. It is an average mascara overall but there are lots of better ones on the market for a much lower price.