This gum tastes great on first try but I've noticed after about 30 minutes in your mouth it starts to have a very bittery taste and smell that isn't necessarily pleasant (it isnt even minty it's just an intense unpleasant rubbery smell/taste), it makes me self conscious to let people near my mouth. Maybe it doesnt sit well with my toothpaste or something because I have no issues with Excel or other types of gum, only this one for some reason.