I was excited to see that FAB came out with a lip therapy product and couldn't wait to try it. After using it daily for about a month, I will not be repurchasing. It didn't make my lips feel any smoother, and I would have to apply it 5+ time a day. This product was not as moisturizing as I would have liked. I will be going back to my blistex after this, cheaper and works a lot better!