Being a red head for years on and off I've had the common problem of the colour fading between colours to either an orange or dull brown colour. Usually I use manic panic to refresh my colour but at the store this time I decided to be adventurous. Since kromask, manicpanic are the same price and the kromash seems to have more product for usage I decided to give it a try. And i wasn't disappointed at all! It left my hair feeling conditioned and a brighter red. So i recommend their line if you colour your hair any bright tones and want to keep it's depth and save the bank between colourings.