Saviour during these lockdowns

Because of these lockdowns and not being able to go to the hair salon, this product saved my hair. I have some gray at the front and this saved me in hiding them. I’ve been playing with their different shades of brown and I’m loving the results. My hair is shiny and it doesn’t fade quickly. I’ve been colouring my roots every four weeks. Starting to become a pro at this haha

great product

Amazing product, my hair had blond highlights but I was starting to have grey hair and I wanted to go back to my natural colore . The color I chose was ash dark blond and I love the end result .. Its extremely close to my natural color .

Covers grey beautifully and no fading!!!

My hair has some stubborn grey areas that other home colour systems sometimes don't cover well, but this did; easily! The colour has also stayed vibrant; no fading with each wash, which I'm very pleased with. I did find the colour formula scent to be strong, so I would recommend not using it in closed off spaces. I also had to leave the colour on about 10 minutes longer than usual, but I found the results to be well worth the time. Superior Preference hair colour will be my new home hair colour of choice and one I'll be recommending to family and friends.

Very Easy to Use Drugstore Hairdye

I received this product for free. I bleached my hair beforehand so the dye would adhere better to my hair and achieving more of the blonde look rather than just a lightened look. This dye is very easy to use. Has a numbering system. When product is developing in your hair, you need to wear a shower cap otherwise it will start dripping. I didn’t notice much of a difference on my grey hairs. The conditioner provided was very thick, of a creamy consistency and was very nourishing. Afterwards my hair felt really soft. The dye itself has a perfumey scent but not overpowering. It did not burn my scalp or give me a headache because of its scent.

best hair dye ever

I use black / and dark brown to dye my hair, my length and thickness I need to buy 2 boxes, do wish every hair dye in general had bigger bottles and gave you more, but its worth buying the 2 boxes, and its worth the price, because aswell aslo get the color refreshner with mine along ewith the darker colors, it really helps covers up my natural blonde, last super long

Covers Stubborn Grey

I use L’Oreal Superior Preference Hair Color every three weeks. My hair grows fast, but is 50% grey. The grey coverage is excellent, my hair is shiny and very soft after ever color. I save hundreds of dollars using this product in between trips to the salon.

I love it. Great price and great quality.

I love Lorala products. I love they qualify for my hear style. I will all ways bay new products because I believe in the Loreal and they technology. So I'm recommending 💓

I loved it tes

I tested chic auburn I've fallen head over heels some say the smell was to strong but I absolutely loved it before and after smell was amazing plus the towel I received also a big plus was gorgeous I also want to say my hair now has this crazy glossy shine to it that I had seemed to have lost after having two kids in a row big thanks for your amazing product I recommend to everyone

I love this product and use it 99 % of the time.

Loreal Preference is one of the products I usually buy. I love it! It gives me the coverage I need and my color comes out just the way I want it. I would recommend it to my friends and family.

I will never switch to another brand of hair dye!

I will never switch to another brand of hair dye. The color always looks great. It makes my hair feel so smooth after you use the conditioner that comes with it, and the conditioner makes your hair smell great!