I found it to think for my liking, and you basically need to buy the remover or have a good one handy if you mess up. (So points for it staying and not smudging) but other than that I wouldn't recommend it.

So the first one I got, was defective. I had to contact customer service (who were great) and they replaced it for me.
I watched all the videos and read a lot of the feedback on their website, and I still found that the second one I received was more work than it was worth.
I have to click the pen and then squeeze the applicator tip to get the product to show up.
I think it's a great eyeliner, I just think it still needs work on application.
I have since found an alternative, and better-priced, product to replace this with.

I was disappointed as I love the They're Real mascara.

Sephora did a great job advertising this push up liner. It just seemed like a must have product so I went in and bought one. First thing I noticed it was hard to apply because I'm just not use to the applicator. When you first use it you have to apply it to your eyes a several times for stuff to come out or you can put some on the tissue. It's a huge wastage because each time you apply you want to get most of the gel out most of the gel without clumps it get a little clumpy. I used it 3 times before I returned. If you are not someone who uses eyeliner everyday it dries out. And when you use it again you have to keep wiping it on a tissue to get the product out. I returned it because it was hard to use and a big wastage.

Received a sample of this to try, really glad I didn't buy it. I have worn a cat eye for many years now and have tried many different products to achieve this look - this is by far one of my least favourites.

Pros: Very black and matte, if you can manage to apply it, it doesn't budge. It applies very close to the lash line.

Cons: Applicator sucks, hard to get a proper amount of product out, comes out in clumps and doesn't come out evenly. Very hard to apply with any precision, hard to do fine lines. Product doesn't go on very smoothly because it is so hard to get out properly. When I tried to push more product out to apply over spotty areas, it would flake off and rub all around on my eyelid. Had to push and drag on my eyelids which I don't like to do (wrinkles... no thank you).

Like I've said I have been doing a cat eye for years, I can throw a great looking cat eye on in a minute. But this stuff is just way too much work and it is so unnecessary. There are so many other products that last just as long and are way easier to apply. Don't bother with this product.

I love Benefit... and I wanted to love this. I tried really really hard to love it. But I don't. I found the gel was too dry which made it hard to apply, the flexible tip was too flexible and the design was awkward. The product I did manage to use stayed on all day which was great - but it's just not for me.

I bought this from Shoppers Drug Mart durring the beauty event mainly because there were 8000 bonus points for it. I found it dragged, was akward hard to apply and overall disappointing.

I think there is probably a learning curve and you could learn to use it better, but I want a product that is amazing and easy to use. No urge to have to work so hard to make it great.

This review hurts me as I am a huge Benefit fan, but after going to two professionals to learn how to use this product it totally doesn't work. It crumbles, dries to quickly, doesn't work evenly and pulls at my eyes more than cheap pencil. Ended up using Maybelline Kajal as a wonderful alternative.

The gel liner is suppose to be long-wearing and waterproof, however, after just a couple of hours, I have smudged 'raccoon eyes'. The website recommends to set with eye shadow but that still does not help with the results. After paying $29 for this product, I feel completely let down! The pen applicator is awkward to hold & apply (I've been working on this for 2 weeks now) and one click does not give sufficient gel to apply.

hate this product !! it's dry and is hard to put on ..