Shampoo is great but makes my hair feel dry

Like what the shampoo does to my blond hair but it feels super dry after. The conditoner isn’t bad but not enough moisture to help with the dryness. Maybe it’s just not for fine hair

I wouldn't buy anything else!

I dyed my hair and it was orange!! I bought Jon frieda purple shampoo and left it in for five minutes and my hair came out a perfect blond!!! So, now I use it every second shampoo and it keeps my hair a shiny blond!

THE BEST

Hands down the BEST purple shampoo I have ever tried. In the summer my hair turns pretty yellow and brassy, but if I use this is goes right back to the ashy colour I love. I've tried a bunch of purple shampoos but this one is my all-time favourite for brassy orange tones. If it's really bad I will apply on dry hair for about 10 minutes before rinsing out in the shower and it works almost as well as a toner at the salon!

Its a miracle!

This product is a miracle! A friend of mine recommended this to me and i told my hairdresser about it and she confirmed that its a good product. Although its a bit pricy it took all the brassiness away from my hair and works just like a toner!

great purple shampoo

I decided to bleach my hair during this pandemic and all turned out good except for the usual brassiness. I tried the regular john frieda blond shampoo but it wasn't cutting it so I bought the intense blonde one to try and it did wonders. I have used over half the bottle now using every other day and I have zero brassiness left. It worked even on the first use.

Immediate tone change

I’m just one use this product reduced even the most stubborn brassy tones, my absolute go to!!! And highly recommend, as always a little goes a very long way!!

No more yellow!

In the past I’ve bought purple shampoo from the salon. I saw this on Amazon one day and decided to try it it. I feel it works just as well as the much more expensive salon varieties. My hair was soft and clean. The smell is really pretty too.

Brass be gone!

Love this shampoo.
A great quick fix to get my treated blonde hair looking amazing.
Gentle enough to use every time you shampoo to really brighten your blonde.
Would even recommend on highlighted brown hair to make your highlights really pop.

Maintains blonde hair with no brass

This is my go to for purple hair care products. It’s always found on sale and gradually maintains the toner of hair - keeps my hair a nice bright blonde and even cools down the orange tones in my brown natural hair... love it!

does what it says!

I love this shampoo. I have naturally blonde hair along with my two young daughters. We use this shampoo and believe it works. My hair gets so brassy over the winter without the natural sunlight. This toned it down after just the first use. It also makes my hair feel soft, light and clean.