The cube design of this lip balm is cute! The base is a pale pink in colour and the twist off lid is clear and see through, like glass.

The lip balm appears white in colour, but goes on clear. The berry scent / flavour is just as you would expect - very fruity and berry like. Additionally, if you lick your lips, it tastes sweet. Something in this cube lip balm gives a mild "minty-ness" feeling on your lips. The balm applies smoothly and evenly and doesn't go on too thick or too thin.

Immediately after applying, my lips feel smooth and moisturized (and taste yummy!). It left a very mild shine to my lips, but hardly noticeable. The moisturized feeling lasts quite a while.

I love the fact that there is SPF 15 in this to protect my lips from the sun.

Disclaimer: I received this product free from ChickAdvisor for product review purposes.

Loved the cube! Nice and small and easy to leave in the car. top opened easily, but was secure. So didnt fall off when in my purse. nice an compact, and product worked really well on top!

Works well at keeping my lips moisturised, I didn't care much for the scent, but its effectiveness is 100%. Average price for a lip chap, can find it at most retailers.

*I received this product for free from ChickAdvisors product review club.
Cube shaped case in pink, reminds me of a ice cube, really nice. Quite small so perfect for pockets in a purse or jeans. The first thing I noticed about this lip balm was how delicious it smelt, just like berries. Perfect for summer time! I also didn't find a yucky taste off my lips, was a sweet taste I can't complain about. Smooth to apply, leaves a nice shine. Slight menthol feeling. I'm not a huge fan of the style of this lip balm because I just find its too thick for applying to my lips, I end up with it over and under my lips always; this would be my only reason not to by this product.. Overall the product itself does work well and does a really good job moisturizing the lips and keeping them soft throughout the day!

I received Softlips Cube in Berry Bliss for free as part of the Chickadvisor Product Review Club for free in exchange for my honest review.

I liked the Softlips Cubes, but definitely not as much as the Luxe tubes.

The packaging is fun, the little cube is different than most lip products. It was a bit bulky though for a smaller purse or clutch. I also wasn't a huge fan of the big dome type applicator, I felt like i was getting balm around my lips as I applied it.

I really loved the scent of Berry Bliss, it's very fruity, which I enjoy! I did find that it had a bit of a fruity taste when I wore it, because of this it didn't last as long as the Luxe tubes because I would be licking my lips more often.

It did leave my lips feeling smooth and moisturized, but because of the shape of the balm (packaging and the product) I probably wouldn't buy the Softlips Cubes again. I would love to see the Berry Bliss scent (maybe with less of a taste though) in the Luxe form!

After looking through all the photographs, I believe that my CUBE opened the wrong way around which is sad but as I did not know this initially I tried it as it is. I thought it moisturized well and the flavour was wonderful. It left my lips soft and without the heaviness that other lip balms leave. I love that it is so light, colourless and pleasant.
I received this product for free as part of the Product Review Club and this is my personal opinion.

Choosing between Berry Bliss and Fresh Mint was no easy task! But the smell (and taste) of Berry Bliss is amazing and won me over the minute it touched my lips. It reminds me of some sort of wildberry punch, with just a hint of cooling to it.

The Softlips CUBE Lip Moisturizer promises to Hydrate, Replenish, Smooth, Protect and Add Shine to your lips. Yes, it hydrates (for an hour or so - if you're not eating/drinking/talking lots). I suppose it replenishes. It smooths as long as it hydrates. I guess it protects, but I would have liked to see some SPF in there to truly "protect" my lips. And yes, it does as a hint of shine.

It slides nicely on the lips, it isn't overly waxy, but it doesn't melt onto your lips and disappear in minutes either.

As great as this product is, it hasn't reached holy grail status for me. I'm still looking for that one amazing lip moisturizer. Unfortunately, my lips are extremely dry & chapped and nothing seems to truly work. Even applied just before bed, it doesn't last the night. I have to constantly re-apply to my lips for it to really help.

PS - I'm very critical of my lip moisturizers and what most people think is amazing, is just mediocre for me.

I received this product for free as part of the Product Review Club- thanks Chick Avdisor!

I've tried other popular round balms (you know the ones) and have never really loved the formula, so I wasn't sure that I'd be a fan of these, but they're totally worth trying The balm has a slightly softer formula that applies better (and more easily) to lips which in turn is more hydrating. I like the scent, and you can't deny that the packaging is super cute.

I love it!! It goes on so smoothly and smells like berries. Reminds me of the summer. It delivers lots of moisture to my dry and chapped lips. Life saver!!

I received this product to try from chickadvisor and I absolutely love it! I used to love the EOS lip gloss because the containers were cute but after trying the Softlips Cube I will never buy EOS again! The container is small and cute little cube that twists open so you never have to worry about the lid coming off in your pocket.!it smells like a wonderful combination of berries and a hint of mint which provides a feeling of instant relief. I work in a very dry building so I was reapplying this lipgloss every 30-45 minutes and loved that my lips felt hydrated right after application. It's a new must have for me.