I adopted a kitten from a rescue and that's the only reason he is on this kitten food, because that is what he was on when I got him. The bag goes for $7 for a 5-6 lb bag. The ingredients are not that awesome and this brands feeding requirements are much higher than other kitten food brands. Since having my kitten, I have switched foods and I'm glad I have. Although I'm paying more for food, I know my kitten is getting better nutrition and the ingredients are better!