Do you like the smell of mint? Imagine having it on your lips..its awesome! I love this product and encourage you to use it as well as its so refreshing and nice.

I love Softlips lip moisturizer. I have been a user of it for years. It keeps my lips soft and moisturized. However, I am not a fan of their redesign from a tube to a cube. As it wears down, it leaves a pretty significant amount that you cannot get to without scraping your lips against the sides.

I got this product for free to review by chickadvisor and softlips.

I never used to be a huge fan of softlips because of the texture of the lip balms almost felt waxy. But this new cube moisturizer is just amazing. It is so fun to use but leaves your lips so nice and smooth and hydrated. The lip balm aso has a nice minty scent that almost makes you breath fresh too. I really enjoyed using this and will repurchase again for sure.

The balm comes in a little cube that you twist open and it exposes a little ball of heaven. Its small, compact and just awesome

I got this for free via the product review club.
I think this one is my favourite of the 4 I received! Love the subtle mint smell. Nice and moisturizing, and a nice hint of shine. Only negative thing I would say about it would be the design (not exactly easy to keep in the pocket) but if you don't keep your lipchap in your pocket this is an irrelevant issue for you haha.

I received this product for free through ChickAdvisor Product Review club, but the price is great on it. It's relatively the same as the EOS lip balms I normally buy, also about the same size. I love the mint flavour, it's my favourite and it wasn't too minty that it makes your lips tingle. I find that when I use some other lip balms that I'm constantly reapplying and I run out quickly. This one really moisturizes and lasts a long time so I'm not reapplying all day. I work in a pretty dry environment so these are great when I'm working.

I received this product for free as part of the product review club.
t's definitely minty but not the stinging type. More ....sweet (also tastes that way too). I'm not a big fan of the cube. It looks cute and such but find that if i'm trying to pack light or into fanny packs, it gets in the way. I find myself re-applying a lot more than I usually have for softlips products (the stick ones with SPF). Maybe that's also b/c i'm slowly licking away at my lips since it tastes good though. It's been lasting a long while. I see that they're trying to be more hip and different than EOS.

I love mint flavoured lip balms. Not only did this lip balm smell amazing but it tastes good. It also stays true to its name. It made my lips so soft, I noticed the softness after the first due of using it. 9/5/10 product. My only complaint is the packaging, even though I keep mine on my bed side table, I could see how inconvenient the packaging would be for some people, being a little cube. But the product inside is too good to pass up!

This is a thin lip balm that glides on super well and it's best to be used when your lips are not too chapped. It's not the most moisturizing lip balm and it tends to absorb and disappear quickly.
The mint is sweet tasting and tingly, as with other lip balms from this line I noticed they used saccharin a sweetener so there actually a sweet flavor when you lick your lips. Although this is pleasant, it's probably just a trick to get you to use more of their balm.

One downside to the cube container shape is that it takes a bit more time to open up and apply to your lips, also you have to look at how you're closing it otherwise the product smudges into the lid. You end up with wasted lip balm.
If I were to compare this to EOS, it's definitely not as well designed and doesn't feel as nice in your hand.

I am enjoying this lip balm. I like the cute little cube packaging. I also like the mintiness of this particular flavour. After application, it lasts quite awhile and does leave my lips moisturized and soft. I also liked the tingly feeling it left on my lips.

Product was provided in exchange for an honest review as part of the Chickadvisor Product Review Club.

I really, really like this product! I'm actually not a huge fan of menthol in lip balms - unless it's a mint lip balm. I know that makes me strange, but we're all a little quirky. I love the packaging of these cubes and how firmly they snap closed, so I can just toss them in my purse for on the go. I also love the way that these make my lips look, because once I apply it my lips look plump and lush. This isn't the most hydrating lip balm I've ever used, but it does quite well for daytime use.