I love these liners, especially the black on for creating smoky eye looks. I also love that I can apply them in my waterline and they stay on all day!

I Have to say this is my favorite eye liner ever! I really dont want to use anything else. It is a bit pricey but i would say that its pretty amazing and its worth the price!

I absolutely love this product! I took a leap of faith after being frustrated with my regular eye liner and I'm never going back to the old liner again. The UD liner actually stays all day long, I don't have to worry about fixing it every hour like other brands, and it gives me great bold colour. Normally eye liner was a drug store brand but this is well worth the price because it actually stays on my face, even in the hot summer sun.

This is one of the few eyeliners that does not smudge on me. I received this as a sample and have never looked back. It goes on creamy, stays in the waterline and also smudges out well. Love it!

This pencil is sooooo creamy and pigmented! I don't purchase it in the basic shades because I feel Rimmel makes better eyeliners for basic colours like black and brown. My favourite is the shade LSD, it's sooo pretty, it's like a shimmery bright blue and I also have the green olive one, but I don't know the shade name because it's just a stub I've used it so much. Try a tester at Sephora, you'll fall in love!

amazing this is my favorite eyeliner by far amazing for your waterline and lids because it glides perfectly smooth and pigment is bold

This is my favourite pencil eyeliner. It's really creamy and goes on smooth every time. It has great staying power but if you do use a smudging brush you can get a smokier look with it. It's just an overall great, versatile eyeliner.

I received this eyeliner as a gift. I have never had much luck with eyeliners but this one is solid! I tested a bit on my hand, and it would not budge! Stayed in a perfect, pristine line for longer than a day. I love love love it and an eagerly awaiting the time when I can purchase more shades.

I like Yeyo from Urban Decay. It provides shimmer and it brightens up my eyes. The color payoff is very bright, unlike other white eyeliners that I have used. The eyeliner takes a long time to finish, and the price is not too expensive.

I love using this eye liner, and cannot wait to get more shades. I bought Bourbon, a "glimmering dark brown". It's perfect for defining my eyes, without looking too harsh (like my black liners can), and the glitter adds a little something extra.
The pigment is beautiful and rich, so you don't have to apply much. The formula is cushiony, just like UD describes it. It's the perfect creamy, soft texture so it applies exactly where you want it, without tugging at the skin.
It's easy to smudge this out if you want, or apply a precise, clean line, and wherever you apply it is where it stays. It doesn't transfer or smear around my eyes throughout the day, regardless of what primer or makeup I'm wearing. And although the staying power is perfect, this liner is really easy to remove without leaving anything behind.
There are so many shades to choose from, it's amazing! Plus I love that there are a ton of shades that have shimmer or glitter, but there are also just as many matte ones too.
I feel like this is an expensive product, but it's definitely worth the price. My eye makeup pretty much always looks better and stays longer with primer, but with this liner I don't have to use anything, and it looks fresh all day.