its the best thing it gives life to your eyes you eye looks big and great and it adds volume to the over all make up

This is my go to mascara! It is a little more then your average drug store mascara but this stuff works! Creates long thick lashes without clumping. The brush has bristles on the tip that help get shorter lashes and lower lashes.

I love love love any and all Benefit products, their Beyond Mascara included. The best part of this mascara is it lasts all day, doesn't clump, layers well, and if needed is waterproof. I made the mistake while wearing the mascara to go swimming in my cousins pool. To my BENEFIT it didn't smudge at all and I was able to leave the pool still looking great! That in itself was worth the money!

I would be lying if I said I didn't love this mascara! It is a little pricey but it is total worth it for how great your lashes look after you put it on. The only problem I found with it is that it tends to be hard to get off. Once it's in it's on!

Love this product. I use it every day. Super long lasting (this is also my only bad point on it...doesn't always come off fully). Makes my sparse lashes look great. Totally worth purchasing.

This is probably my only holy grail product of all time. I like a lot of beauty products, but this is always my #1 go to. I can’t ever imagine buying anything else and I’ve repurchased this so many times I can’t even count. This is the blackest, most amazing mascara. You have to trust me when I say just try it out, you will never go back to your old one. Great formula, amazing brush, fair price ($23). The other day I brought my mother to Sephora to pick up a couple makeup items and this of course was one of them. One of the sales men was there and had asked me casually what I was planning on purchasing. I replied “Well, only the best mascara of all time, ever.” He laughed and gave me a sample of the Dior “Diorshow” mascara. Well, guess which one is still my favorite? Seriously there is NO comparison. Best. Mascara. Ever.

I am a girl who has always had trouble finding a mascara that not only makes my blonde lashes dark and thick, but also stays on all day. I heard great things about Benefit They're Real mascara so I purchased a tube. I have to say, this mascara is a miracle! The brush is made of plastic with a handy little knob at the end to reach tiny inner lashes. The formula is dark black and does not clump at all. This mascara makes my lashes very long and thick, people have asked me if I'm wearing false eyelashes. The best part of Benefit They're Real mascara is that it does not smudge or flake all day. My lashes look the same at night as they do in the morning. The only downside is the mascara can take a liitle effort to remove, but that is a small price to pay for fabulous lashes! This is the only mascara I will ever need again!

I love Benefit and didn't realize how much until I was so frustrated about my mascara. I went to Sephora and asked the expert on how to accentuate my eyes. He introduced me to They're Real and I was asked one time if they were real lashes and I said yes. It isn't clumpy and the way the brush is designed makes it easy to go vertical then touch it up horizontally.

Well ladies, my search for the perfect mascara is over! I am the not-so-proud owner of some seriously stumpy lashes. I am always amazed by (and frankly jealous of) those girls who have lashes that rest on their cheeks when they close their eyes. What is it about long lashes? Why are they so magical looking?

Anyway, a few weeks ago I grabbed the new Benefit They're Real! Mascara on a whim at Shopper's Drug Mart. It was sitting in one of those displays by the cash register; you know, the ones designed to make you grab a bunch of impulse purchases. They always work on me.

I was cautiously excited about trying out my new mascara, afterall I've been dissapointed so many times. I whipped it out the very second I go home, and results! My lashes will never rest on my pillowy cheeks but with this mascara they look at least twice as long! I'm converted and I will be a loyal purchaser of this fantastic product for the rest of my life - and perhaps longer!

My verdict? Amazing - you should all run out and buy it immediately!

Love this mascara! It took my whimpy lashes to amazing. Goes on easy, comes off easy. Makes my eyes look more intense than any of the other mascaras I have been using. No flaking, no smudging.